There is a place and time for everything, including using multiple-choice questions (MCQs). Knowing how to construct them as well as when to use them and when not to can save both time and money and increase the quality of your assessments to everyone’s benefit. In this discussion we will focus on how to use multiple-choice questions effectively and responsibly, and how to use automated scoring in order to effectivize e-learning turnaround and to enhance test taker learning by providing task level feedback.