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Previous workshop at Goto 10 in Stockholm

Microcopy Workshop

21 nov 2018, 18:00–21:00 | Organizer: Foo Café

The event has passed.

Daresay invites you to a interactive seminar that helps you go beyond the buttons and look more deeply at the “story” experience of your product. Join us at Goto 10.

Everybody loves microcopy. Now that everyone agrees on content being a key part of any product, what do you actually do about it? Who does it, where is the framework around it, and when does it simply become UX?

Daresay invites you to an interactive workshop that helps you go beyond the buttons and look more deeply at the “story” experience of your product.

Knowing what to write on a button is important, but too often, you get to the button and you realize that for the user to know what to do, you needed to tell them something three pages ago. In this workshop, you will learn how to get started thinking about the content in your products and build it into your process (this is the hardest part!), from concept development to the final “buy” buttons. And you’ll get some actionable copy skills you can use, whether you’re a professional writer or not.

This workshop is for designers, developers, writers, and anyone who wants to put better words into the world.

What you’ll learn

  • How to maximize your microcopy
  • To heighten your awareness about the importance of really guiding your customer/visitor through your content
  • Handy copywriting tricks

Jane Ruffino is a content designer and UX writer at Daresay. Her 20+ years of experience span archaeology, journalism, adult education, creative events, content strategy and digital products. She's passionate about the power of language to shape experiences across our products, our lives and our communities.


18:00 Arrive
18:15 Introduction and Workshop Part 1
19:00 Break with Food and Drink
19:30 Workshop Part 2
20:30 More Drinks

Goto 10 är en arena där individer och organisationer kan dela kunskap, idéer och perspektiv. Detta event speglar arrangörens åsikter och delas inte nödvändigtvis av oss på Goto 10 och Internetstiftelsen. På Goto 10 får idéer och kunskap testas, diskuteras och utvecklas så länge de följer våra riktlinjer.

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