There have recently been huge discussions regarding Google Analytics 4 and GPDR compliance and what the options may be for a digital analyst. Caroline Vidal works as a Analytics Specialist at IIH Nordic in Copenhagen and she will talk about the concerns on privacy and how Recapture, a solution built by IIH Nordic, can help with compliance.
Speakers Linkedin profile: https://www.linkedin.com/in/caroline-e-vidal/
Google Tag Manager (GTM) is without doubt the most common tool for handling online tracking. It is a web-based tool that simplifies the process of implementing and managing tracking tags or snippets of code on a website without the need for manual coding.
Niclas Lundgren works as a Marketing Analytics Specialist at Axis Communications and will show us his best tips and trix for working in GTM.
Speakers Linkedin profile: https://www.linkedin.com/in/niclas-lundgren-48594a74/
Goto 10 är en arena där individer och organisationer kan dela kunskap, idéer och perspektiv. Detta event speglar arrangörens åsikter och delas inte nödvändigtvis av oss på Goto 10 och Internetstiftelsen. På Goto 10 får idéer och kunskap testas, diskuteras och utvecklas så länge de följer våra riktlinjer.
