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Previous seminar at Goto 10 in Malmö

Building products for emerging industries

12 jan 2021, 17:30–19:30 | Organizer: Foo Café

The event has passed.

Online seminar

New products and companies are oftentimes motivated by an existing problem, usually one that has been experienced by the founders. The demand is already there, but the experience for those involved can be optimized by reducing friction among actors, reducing the price, or finding better matches. When the product is presented for the end user - it’s obvious how it should be used and what aspect of life it can improve. Existing industries become disrupted by better ways of doing things.

But what about building a product that is completely new for society? Your challenge is not to digitize or optimize existing procedures but rather create something that no one is using yet. The problem is there, but communally there is not an accepted solution yet. This presentation will discuss how you should approach your product, features, and lines of code when you’re trying to find a product/market fit that has never existed before. How can you pivot your resources and way of thinking to accelerate the market to the best of your abilities?


Lovisa Svallingson - Lovisa grew up in Sweden and is currently based in Colorado, US. Before learning how to code she studied (human) languages, economics, and worked as an English teacher. She joined Patch earlier this year where she is building an API that makes it easy for people to purchase carbon offsets. When she is not programming you might find her binging sci-fi TV shows or planning her 2021 post-pandemic travel schedule.


17:30 – 17:45 – Meet & Greet
17:45 – 18:30 – Presentation
18:30 – 19:00 – Q&A

  • 12 jan 2021, 17:30–19:30
  • English
  • Organizer: Foo Café

Goto 10 är en arena där individer och organisationer kan dela kunskap, idéer och perspektiv. Detta event speglar arrangörens åsikter och delas inte nödvändigtvis av oss på Goto 10 och Internetstiftelsen. På Goto 10 får idéer och kunskap testas, diskuteras och utvecklas så länge de följer våra riktlinjer.