18 maj, 13:00–16:00

IBM Design Thinking, Deliver breakthrough user-centric solutions

Create a business with user-centric solutions! How well do you know your users today? Are you really solving your users’ actual problems and creating the best possible value for them? Join us at Goto 10 for this practical workshop!

With IBM Design Thinking you will view a business idea and solution from the users’ perspective. Only then can one ensure that the actual user pain points are targeted. This practical workshop invites you who want to learn a powerful methodology that can be used to develop your business idea into a user-centric one.

During the three hours workshop, you will learn about the IBM Design Thinking framework and get practical experience on how to use it. IBM Design Thinking includes a number of tools and practices that helps companies deliver breakthrough solution that fulfill their users’ actual needs. It is a human-centric methodology that focuses on creating innovative solutions with high user experiences.



  • Mats Göthe, IBM Watson – Senior Design Lead;
  • Mikael Hägglund, IBM Startups – Business Development


13:00 – 14:00: IBM Design Thinking Introduction

  • Adopting a user-centric innovation and design process
  • Why is a user-centric solution important to succeed as a startup?


14:00 – 16:00: Practical workshop

  • Stakeholder maps: Who are the stakeholders of your solution?
  • Empathy maps: What does your user do, think and say?
  • Needs statement: What is challenging these users?



  • Register to attend on the event, https://designthinkinggoto10.mybluemix.net/




Mikael Hägglund

  • Price: Free
  • Organizer: IBM
    Logo IBM

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